Aisan Market Information

Currently, Asia is the biggest online region with approximately 660 million Internet users, which represents more than 42% of the world’s Internet population, followed by Europe’s 24% and North America’s with 15%. On the other hand, Asia is one of the least penetrated regions in the world with a 19.4% penetration rate, which is less than the world’s average 25.6%.
Many markets in Asia thrive in some categories, and can be classified as the leading market in that specific category. For example, Japan leads in Mobile Search, Korea is big in Social Networking, China tops online gaming market and the Philippines dominates in Micro-transactions via SMS. Here, we use the definition of “dominant market” based on the online population in the market.

Japanese SEO Services Markets in Asia

  • China
Languages on Internet: Simplified Chinese and Traditional Chinese, Chinese is the 2nd popular language on Internet.
Number 1 country by the number of Internet users
Popular Search Engine: Baidu
Western websites, especially the social media sites are often banned or regulated by the Government, and cannot be accessed in China. There are many China unique social networking services and gaming sites such as Xiaonei, 51 and QQ are vrey popular.
  • Korea
Language on Internet: Korean - Hangul, 10th popular language on Internet.
10th country by the number of Internet users
Popular Search Engine: Naver
  • India
Languages on Internet: Hindi and English
4th country by the number of Internet users
Popular Search Engine: Google
Note: Market data from 2009

About Emerging Markets

While they have much fewer Internet users compared to China and Japan, Indonesia and Vietnam rank in top 20 countries with the number of Internet users.
In general, English works in many emerging markets, but it is good to check the keywords in the local language such as Malay in Malaysia and Thai in Thailand.
The Internet users and usage are increasing rapidly in the region. However, many are accessing Internet from public access areas such as Internet cafe. As it is in China, Korea and India, people often research online, and convert off-line.
In the emerging markets, Google typically is the most popular search engine.

– Read the latest information about Asian Market on Motoko's Blog.