Yahoo Search (Japan) had 2,609 mil search queries during the month of April, which made them the number 1 search site in Japan. According to the report by NetRatings (netratings.co.jp) “Search Service Usage Report” (the search conducted on PC at home and work), Google search had second most search users and the number of search queries in Japan.
Can a small site with a small budget be successful going against big sites in search? - This is one of the popular questions that I’m asked frequently. It is possible for a small business with a small website to successfully run a business online even in the overseas markets. In fact, there are quite a few of them out there doing really well. Here are my advices and tips to small business owners, who are considering reaching foreign markets through search.
Use your limited budget wisely.
It’s best to localize the site for the target market. It’s not just for SEO purpose, but also for the better customer experiences on your website. Now that the engines are pushing websites with the right signals (local language, local ccTLD, hosted in local market,