On the day 1 of SES NY this year, I am presenting for “Key Points in Launching a Global Website” session from 4:15pm. Effectively managing a website targeting your local market is one thing, and managing a website (or websites) targeting multiple market is definitely another. I am going to show some data, examples and how-to information that come from my experiences in working with clients who have multinational and global websites.

Global search session: SES NY 2011

Here’s the session description:

As the world becomes smaller and search marketing becomes more complex, the era of “ranking well in Google” is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. This session tackles these key issues critical to successfully developing, optimizing, and launching the Global Websites that would meet those next generation marketing goals, without losing control or your mind.

The session will cover the following topics and will include some case studies:

Keyword research
Language & cultural issues
Geographical issues
Issues involving different engines and platforms
Leveraging standardized templates to develop global websites
Cross-border management issues
Copy writing for multiple audiences
Adapting unique market trends and techniques

Hope to see a room full of people there.

If you haven’t purchased the conference pass, yet, you can register here.

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About Motoko Hunt

Since Motoko established AJPR in 1998, she has been working with some of the world's well known corporations, helping them to enter Japanese market using the Internet. She is a frequent speaker at the digital marketing conferences around the world. Her articles are published at several online media sites including ClickZ and MultilingualSearch. She is a Chairperson of SEMPO (Search Engine Marketing Professional Organization) Asia Working Group. Visit +Motoko Hunt on Google+.