I like reading goo’s Ranking results (ranking.goo.ne.jp). You get a good laugh when reading the results for topics like “Canned goods that you always let expire” and “Things you want to peal off” (like scabs). Most of the topics have nothing to do with Internet or Search, but they just posted Top 20 results for “Things you hate about corporate web sites”, which I’d like to share.
These are all good points, and not just for Japanese people, but I think all of us have experienced the same frustrations at some point in time. I see issues like #2 (heavy image files), #4 (PDF file), “#10 (contact info) and #20 (English menus) all the time when I review localized corporate websites.
1. The site content has not been updated for months
People are looking for fresh content. There’s no excuses for corporate websites for not updating the site regularly. What year is the copyright on your site?