One of the latest news items in Japan’s mobile market is that the iPhone will be available through Softbank in July, which means that Yahoo is set as the official search engine for iPhone in Japan. Yahoo’s search team has developed iPhone/iPod Touch search services, which has functions to switch between iPhone/iPod Touch screen and PC screen. The functions on iPhone/iPod Touch screen have been adjusted to provide better usability and the search experiences. It also has image search function.
The mobile Internet and mobile search started back in the ’90s in Japan when Japan’s NTT DoCoMo created “i-Mode” service, which was to provide a mobile Internet browser and the connection to view mobile websites from DoCoMo’s cell phone. The mobile Internet market has grown rapidly in Japan since then, and now the stats show that there are more access to Internet from mobile than from PC in Japan. Many Japanese conduct all of their Internet activities from mobile!