Earlier this month, Yahoo! Japan came out with new search box with simpler design. While it doesn’t look much different from the older version, the new design was put together through various trials and tests over a year from colors, sizes, and textures, hoping to provide better search experiences no matter what devices the searchers use. The search menus above the search box were left untouched to avoid the confusions when using the search options.
New Yahoo Japan Search Box
Old Yahoo Japan Search Box
Yahoo Japan has been testing the search results display by mixing some of the Google’s search results for some time. Now, Yahoo Japan’s search results is identical to Google’s search results in many cases if you use Chrome browser. In other words, depending on which browser you use, you get different search results in Yahoo Japan right now. (See Yahoo JP results in Chrome vs. FireFox and Google JP results for the same keyword.)
Since Yahoo Japan and Google Japan announced its plan for search service tie-up (both organic search and PPC services) in July, the search business partnership has been getting much of the attention and some
On July 27, Yahoo Japan and Google Japan announced that Yahoo Japan’s organic search results will soon be powered by Google. Needless to day, this change would have a huge impact on many search marketers and site owners targeting Japanese market. Today, I’d like to go over the facts mentioned in the announcements, and examine how it may change the search marketing in Japan.
Fact 1) Yahoo Japan will use Google’s organic search engine
I personally welcome this change in regards to the algorithm producing the search results. Unfortunately, it is a well known fact that those link farms and the paid links can improve the organic ranking in Yahoo right now, and many search marketers and the site owners in Japan think/believe that SEO is nothing more than