Digital Marketing
SEO Never Dies – It Continuously Evolves
If you are thinking of SEO from the time we just survived from Y2K, you won’t recognize today’s SEO. But, it doesn’t mean that SEO is dead… or dying. During the last 20 years (!), SEO has changed dramatically. It evolved due to the number of reasons, and not just[…]
Continue »Who Does SEO?
Most of the time, the SEO work is handled either by the in-house SEO person/team or by the SEO agency. Unlike most of the other departments who have focused job function and areas of responsibility, SEO work involves numerous focused areas such as web design, IT, content, and marketing. The[…]
Continue »Yahoo Japan Killed 5900 Fraudulent Ads
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]
Continue »The End Of The Heisei Era
Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in 200 years. May 1, 2019, is the start of the Reiwa era. The era-year is[…]
Continue »Yahoo Japan’s Big Data Reports
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports that they have analyzed from Japanese election results to newborn mother’s needs and forecasting traffic[…]
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