If you are thinking of SEO from the time we just survived from Y2K, you won’t recognize today’s SEO. But, it doesn’t mean that SEO is dead… or dying. During the last 20 years (!), […]
Most of the time, the SEO work is handled either by the in-house SEO person/team or by the SEO agency. Unlike most of the other departments who have focused job function and areas of responsibility, […]
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of […]
Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in […]
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports […]
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being […]