Japan basics

Insights into Japan’s Generation Z

Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 years, “Millenials” have been the hot topic of the digital marketing industry, but some of[…]

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First Japanese gTLD is Now Available

On January 16th, Google Registry opened “Hajimeyou.Minnna” to begin offering Japanese gTLD “.Minna” (in Japanese characters) domain. “Minna” means “everyone” in Japanese. “Internet is for everyone. We think the word is perfect one to start the Japanese gTLD domain offering.” said Google. The domain can be registered via several domain[…]

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Japan’s Top Brands 2013

Nikkei BP Consulting has released it’s “Brand Japan 2013” survey results. The survey asked 60,000 people about 1,500 brands. The B2C brands were evaluated by consumers. Apple held #1 position among B2C brand, followed by Google, Uniqlo, YouTube, and Studio Ghibli. Apple’s products such as iPhone, iPod, and iPad also[…]

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Converting the visitors with localized site

When people don’t convert as much as you’d like them to on your localized website, there are 5 things to consider before you give up on that market. Check them to find out where the bottle neck and make some improvements without spending a fortune.

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