Japan’s Top Brands 2013

Posted at March 22, 2013, in Advertising, Japan basics

Nikkei BP Consulting has released it’s “Brand Japan 2013” survey results. The survey asked 60,000 people about 1,500 brands. The B2C brands were evaluated by consumers. Apple held #1 position among B2C brand, followed by Google, Uniqlo, YouTube, and Studio Ghibli. Apple’s products such as iPhone, iPod, and iPad also[…]

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Converting the visitors with localized site

Posted at February 9, 2011, in Japan basics

When people don’t convert as much as you’d like them to on your localized website, there are 5 things to consider before you give up on that market. Check them to find out where the bottle neck and make some improvements without spending a fortune.

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Website Localization for Japan – Search Ranking

Posted at January 24, 2010, in Japan basics

Search results can be quite different when you search in different country, even when you use exactly the same search term. Here are examples of the search results in US vs Japan.

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Website localization for Japan – Forms

Posted at December 17, 2009, in Japan basics

How to localize the forms for Japanese market so that you won’t lose people came to your site and ready to register or order for stupid usability mistakes.

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