December 8, 2023
April 14, 2023
Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, […]
August 26, 2022
Over the years, how search marketers view and treat keywords have changed. While some are still trying to “game” the keywords, most of us are focusing more to create content that provides benefits to the […]
September 30, 2016
Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet […]
August 20, 2014
September 21, 2010
Google's new AdWords ad setting allows advertisers in Japan to create more relevant ads for the keywords. See the new ad standard.