April 14, 2023

Ad Copy Localization

Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, […]
August 26, 2022

Using # (Hashtag) for Keyword Research

Over the years, how search marketers view and treat keywords have changed. While some are still trying to “game” the keywords, most of us are focusing more to create content that provides benefits to the […]