Search Marketing Archives

February 23, 2023

Published by Motoko Hunt at February 23, 2023

International Content Optimization Tips No One Talks About

When people talk about International SEO and content optimization, their focus is usually on keywords and translation. While those are important, there are other aspects of content that need to be optimized and localized. Otherwise, […]

July 16, 2022

Published by Motoko Hunt at July 16, 2022

Understanding Organic Search Data

A lot of things have changed since I wrote an article about how to read the Organic Search Traffic Data for ClickZ/Search Engine Watch back in April 2011. Back then, a free version of the […]

January 25, 2022

Published by Motoko Hunt at January 25, 2022

The Banning Surveillance Advertising Act

Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to […]

October 29, 2021

Published by Motoko Hunt at October 29, 2021

3 Things to Ask Yourself Before You Look for New Agency

The agency selection process is a huge task. It requires a lot of resources and can be expensive. There are many articles providing very useful information and tips for a successful agency selection process. Still, […]

March 7, 2021

Published by Motoko Hunt at March 7, 2021

5 Easy Steps to Shift from Silo to Integrated Search Marketing

The biggest opportunity of search marketing comes from being able to provide your content with the information which search users are looking for, when they ask for it. When people search, they are not thinking […]

December 29, 2020

Published by Motoko Hunt at December 29, 2020

Success Metrics with the Efficiency

Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these […]