September 9, 2009

ad:tech Tokyo ’09 was a blast!

The recap of the first ad:tech conference held in Tokyo, Japan in Sept 2009. While majority of sessions were (mass) advertising heavy, the exhibit hall was filled with search vendors. Great conference with eager to learn delegates.
August 28, 2009

Overture will operate under Yahoo Japan

Yahoo Japan announced today that Overture Japan will operate under Yahoo Japan brand starting October 1, 2009. Overture is currently a subsidiary of Yahoo Japan, providing the PPC services for PC and mobile for Japanese search market.
October 1, 2007

Search box in ads

Using the search box in advertising has become very popular in Japan. You see the search box in TV commercials, magazine ads, online ads, etc. etc. It's every where, but do they really rank for the search term?