Online advertising grew while Mass media went down

Posted at October 14, 2009, in Japanese Online Market

METI report shows the advertising industry in Japan continue to decline in sales. While 4 of the mass media such as TV and newspaper had 2 digit loss compare to the sales in the same month last year, Internet advertising had a slight growth in August 2009.

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ad:tech Tokyo ’09 was a blast!

Posted at September 9, 2009, in conferences, Japanese Online Market

The recap of the first ad:tech conference held in Tokyo, Japan in Sept 2009. While majority of sessions were (mass) advertising heavy, the exhibit hall was filled with search vendors. Great conference with eager to learn delegates.

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Overture will operate under Yahoo Japan

Posted at August 28, 2009, in Japanese Search Engines, Japanese SEM

Yahoo Japan announced today that Overture Japan will operate under Yahoo Japan brand starting October 1, 2009. Overture is currently a subsidiary of Yahoo Japan, providing the PPC services for PC and mobile for Japanese search market.

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Search box in ads

Posted at October 1, 2007, in Japanese SEM, Japanese SEO

Using the search box in advertising has become very popular in Japan. You see the search box in TV commercials, magazine ads, online ads, etc. etc. It’s every where, but do they really rank for the search term?

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