Japan Archives

March 10, 2018

Published by Motoko Hunt at March 10, 2018

2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (https://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last […]

February 16, 2018

Published by Motoko Hunt at February 16, 2018

Yahoo Japan’s Big Data Reports

The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports […]

December 30, 2017

Published by Motoko Hunt at December 30, 2017

Google Japan Year In Search and Yahoo Japan Search Awards 2017

Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in […]

September 29, 2017

Published by Motoko Hunt at September 29, 2017

Which Device Do Japanese Use To Access Internet?

We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, […]

August 28, 2017

Published by Motoko Hunt at August 28, 2017

Insights into Japan’s Generation Z

Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 […]

June 30, 2017

Published by Motoko Hunt at June 30, 2017

Japanese Teenagers Prefer SNOW Over Snapchat

In North America and Europe, people, especially the teenagers are moving away from Twitter and Facebook to Instagram and Snapchat. You can find a similar trend in Japan. According to Just Systems’ web services usage […]