Japan
Japanese SEO – What Are The Differences?
When we talk about the International SEO, often times, we do that under the assumption of everyone having the basic SEO knowledge and skill sets. People seem to feel more comfortable working on the European websites, especially the Western European sites. Interestingly, many of them seem to be unsure about[…]
Continue »2017 Ads Spends Report from Japan
A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]
Continue »Yahoo Japan’s Big Data Reports
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports that they have analyzed from Japanese election results to newborn mother’s needs and forecasting traffic[…]
Continue »Google Japan Year In Search and Yahoo Japan Search Awards 2017
Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in Japan. Below, you find some of the top search terms made the list in 2017.[…]
Continue »Which Device Do Japanese Use To Access Internet?
We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, 70%* (see graphs below) of teenagers who participated in the survey answered that they only[…]
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