March 9, 2011

Key Points in Launching a Global Website – SES NY Day 1

Effectively managing a website targeting your local market is one thing, and managing a website (or websites) targeting multiple market is definitely another. At SES NY this year, I will show some data, examples and how-to information that come from my experiences in working with clients who have multinational and global websites.
December 8, 2009

State of Search – Japan

My presentation about the state of search Japan from International Search Summit in London. I talked about the market size, e-commerce size, web search, mobile search, social media, etc. The additional information provided.
December 5, 2009

How to Create Rich Snippet for Google Japan

Rich Snippets was just rolled-out in Japan, which is the second market to use this feature. August and December are 2 of the biggest gift giving months in Japan, and this new feature came out just in time to help those holiday shoppers.
November 30, 2009

How Search Marketing Can Be Used to Build Overseas Trade

The global markets offer rich pickings for many US firms who haven't yet dipped a toe in the water! This panel will explain how to identify export opportunities using keyword research and how to exploit them using either search engine optimization or pay per click.