Nikkei BP Consulting has released it’s “Brand Japan 2013″ survey results. The survey asked 60,000 people about 1,500 brands. The B2C brands were evaluated by consumers. Apple held #1 position among B2C brand, followed by Google, Uniqlo, YouTube, and Studio Ghibli. Apple’s products such as iPhone, iPod, and iPad also ranked high in the product survey. It showed that the popular products help improve the brand image.
Yahoo Japan Releases The Search Data
Yahoo! Japan released new “Yahoo! Search Data“. In addition to the older version, which showed the overall popular search keywords, the new version provides the popular search keywords in variety of categories such as “Images”, “Videos”, and “Real Time”. The PC version is simple enough, but they published the smartphone version, too.
Popular Video Sharing Sites in Japan
According to ComScore Japan’s latest report, Google sites (YouTube) is holding the king of most popular video sharing site position followed by Dwango and FC2. The report also shows that the adult between 35-44 prefer Google sites, and the younger generation between 15-22 prefer Dwango.
“VEVO”, “Fuji Television”, and “Sony Music Entertainment Japan” are the most popular YouTube channels in 2012. The data shows that the average viewer spends 19.5 minutes on VEVO.
China’s Qihoo Web Browser Reached 66% Penetration
If you haven’t heard, it’s not Google vs. Bing or Baidu in China. Google’s “pretending” CN site (which is redirected to Google HK site) doesn’t have enough traffic or any other meaningful performance in volume. Instead, there are locally grown giants and exciting start-ups, which deserve the attention in China.
Qihoo 360 is a Chinese software company founded in 2006. The antivirus software, “360 Safeguard”, and the web browser, “360 Browsers”, are some of their well known products. According to Cowen’s research report, Qihoo’s web browser had reached 66% penetration among Chinese Internet users in Q4 2012. They also had a strong revenue growth in Q4 with the search ad revenue.
Top 20 Popular Search Sites and Naver Matome
Donnamedia announced the top 20 popular search related sites by page views in Japan for the month of January 2013.
- Yahoo Search
- Google Japan
- YouTube
- NicoVideo
- @nifty
- Live.com
- Biglobe
- Bing
- Livedoor
- OCN
- Infoseek Rakuten
- excite
- Naver Matome
- goo
- All About
- So-net
- OKWave
- DailyMotion
- Vector
It also reports that Yahoo search had 6.1% increase in page view, and Google Japan had 7.4% increase in page view month-over-month.
Naver Matome, which ranked in #14, is a popular CGM web curation service started in 2009. According to Nielsen NetView