5 Things to Know About Yahoo Japan Advertising

yahoo japan adsWhile Yahoo Japan’s organic search results are now powered by Google Japan, Yahoo Japan still provides their own advertising products and services to the advertisers targeting their search and content audience. Yahoo Japan and Google Japan have different audience profile, and if you want to target Japanese marketing, you should not overlook Yahoo Japan’s market reach. There are several big differences between Google’s AdWords and Yahoo Japan’s Listing Ads. Here are top 5 things you should know about it:

1. Yahoo Japan’s Advertising Products

They offer 2 types of ad products.

  • Sponsored Search Ads: Pay per click campaigns – Show text ads on Yahoo Japan and partner sites’ search result pages
  • Display Network Ads: Banner and text ads on Yahoo Japan and partner websites – Show ads based on the audience profile or Interest match

China’s Top B2C Retailers

Top China B2C Sites

Tmail.com, JD.com, Suningcom, Buy.qq.com, and Xiaomi.com made the top 5 on the latest China’s Top B2C Online Retailers list published by iResearch.

Amazon.cn was ranked #7 and Lenovo.com.cn ranked #19.

The list only contains B2C online retailers handling physical good transactions, and excludes the retailers handling virtual items as well as E-commerce sites handling cars, real estates, domain, websites, and lotto.

Popular Smartphone Browser in China

UC BrowserWhen you think of a smartphone browser, you’d probably think of Safari, Chrome, and IE. Did you know that more than a half of smartphone users (it’s more than 500 million people) in China view mobile sites using UC browser? UC browser can be used with Android, Symbian, iOS, and Windows.

On June 11, Alibaba Group and UC Excellent announced that UC Excellent has been wholly integrated into the Alibaba Group, and established Ali UC Mobile Business Group.