Amazon’s China Strategy – If You Can’t Beat Them, Join Them

Amazon.cnThe announcement of Yahoo closing its office in Beijing symbolizes the end of an era. It reminds us how difficult it is for Western businesses to enter and be successful in Asian market, especially in China.

Amazon is another one of those very popular Western corporations, which have been struggling to put steady feet on the ground in Chinese market. Interestingly, it seems that they’ve switched the tactics, and decided to be a part of Alibaba’s shopping mall site (tmall.com), which is their biggest competitor in China. You can see Amazon’s online shop within Tmall.com here: Amazon.tmall.com

I think this is a smart way for Amazon China to increase a customer base in Chinese market. The similar tactics are used by the search engines and portal sites in US, too. While they are competitors in the search engine market, Yahoo, Ask and other search engines optimize their content to be visible in Google’s search results. If Yahoo China had considered to partner with Baidu or Qihoo, they may not had to close the Beijing office.

 

LINE Is The Top App Two Years Straight

AppRanking2014According to the iOS/Android Application Ranking 2014 by revenue announced by App Annie (US), a free message and communication application “LINE” ranked No.1. (Gaming apps not included) LINE was ranked No.1 last year, too.

LINE’s other apps, “LINE PLAY” ranked at No.3, and “LINE Manga” also ranked No.6 on the list.

For more application ranking results by App Annie, go here: http://www.appannie.com/indexes/all-stores/rank/applications/

LINE: http://linecorp.com/en/

Online Shopping in Japan – More Shopping Done with Smartphone

Online Shopping in JapanFrom the early stage of online shopping in the ’90s, Japan has been one of the biggest B2B and B2C eCommerce markets in the world. According to Nielsen’s reported last February that people were shopping more from smartphone than PC in Japan. This latest report from last December shows that is still the case.

At the same time, people are not only still shopping from PC, but they are spending more time when they shop from PC, and they tend to use more services. Perhaps, when they are not sure of what to purchase or which site to purchase from, they use PC to do more research. The data shows that people spend only 20 minutes average, when they shop from smartphones, which is not much time to shop around.  They probably knew already what to purchase from which site in that case.

Another interesting differences between PC and Smartphone shoppers is that older generations like to shop from PC, while younger generations like to shop from smartphones. The report doesn’t give you the average amount of money spent per session, but I’m guessing that PC shoppers spend more money than smartphone shoppers.