In China, Business to Business (B2B) Small and Medium Sized Businesses (SMBs) are still the main force of E-Commerce growth in 2013, according to the report by iResearch Global. The report states that China’s SMB B2B continued to dominate the E-Commerce market share with the total revenue of 21.02 billion Yuan in 2013, which grew 25.8% YoY.
It also states that O2O and mobile-commerce will be the fastest growing segments in the next few years.
E-Commerce Market Share by GMV in 2013:
- SMB B2B – 51.7%
- Corporation B2B – 26.2%
- Online Shopping – 18.6%
- Online Travel – 2.3%
- O2O – 1.2%
In 2013, eight major operators accounted for 62.3% of total platform service revenue of SMB B2B e-commerce operators in China. Top three players were Alibaba, Global Sources and HC360 which jointly captured more than half of the pie with a share of 42.3%, 6.2% and 4.5% respectively.