Blog Listing

From Mobile First Indexing to Mobile Only Indexing

During the Pubcon (virtual) 2020, Google’s John Muller announced that “Content only visible on desktop will be ignored” starting March 2021. It means that if you have pages or a part of the pages that can only be accessed/visible on the desktop, those pages and/or content will no longer be[…]

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Constant Morph of Japanese Words

No matter what the language is, it has changed over time and is still changing. You can say that especially with the Japanese language. The speed of change differs depending of the word (or the group of the words). I sometimes find some words become trend or out of trend[…]

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Pandemic Impact on Japanese Shoppers

Due to the COVID-19 pandemic, people are making more purchases online, which is understandable. The interesting fact is that Japanese shoppers have been purchasing more items online while reducing the browsing times, according to Nielsen Company’s recent survey. It means that people are purchasing items that they already know they[…]

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Paid Search Webinar

In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about the virtual event in the “staying-at-home” circumstance. What better is that the recording of the[…]

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Adopting New Search Trends

What people search, the search trends, change all the time. Usually, the change is gradual, but it could change rapidly and drastically when there are some reasons that impact a group of people at once. The current COVID-19 pandemic is definitely one that impacting everyone’s life, and it shows in[…]

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