Blog Listing

Insights into Japan’s Generation Z

Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 years, “Millenials” have been the hot topic of the digital marketing industry, but some of[…]

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Baidu’s Own Content Taking Over Search Results

Baidu is still dominating China’s search market. Some of the newer search engines such as 360 search, Sogou, and Shenma (mobile) are growing, but Baidu maintains the top search engine spot in China with more than 75% share. Therefore, it is crucial for businesses, who are targeting Chinese market to[…]

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Japanese Teenagers Prefer SNOW Over Snapchat

In North America and Europe, people, especially the teenagers are moving away from Twitter and Facebook to Instagram and Snapchat. You can find a similar trend in Japan. According to Just Systems’ web services usage survey report, LINE, Youtube, and Twitter are the 3 most popular web services among Japanese[…]

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