What people search, the search trends, change all the time. Usually, the change is gradual, but it could change rapidly and drastically when there are some reasons that impact a group of people at once. The current COVID-19 pandemic is definitely one that impacting everyone’s life, and it shows in the search query trends.

Understanding the shifts in target audience’s search trend could help maintain or even grow the business in a long run. Research what they are looking for (related to your products and services) that are different from the past and provide the information answering their questions. It will build the brand awareness and royalty. As many businesses struggles right now, you may not see the direct impact to your business immediately. But it’s a great way to be connected with your current and potential customer base.

SEO helps growing businesses when the content on the website can relate to what audience/customers are looking for. A great content could change their view on things, too, but first, it needs to connect with them. If you just want to push what you want them to see, there’s an advertising products for that.