Online advertising grew while Mass media went down

METI report shows the advertising industry in Japan continue to decline in sales. While 4 of the mass media such as TV and newspaper had 2 digit loss compare to the sales in the same month last year, Internet advertising had a slight growth in August 2009.

Posted at , in Japanese Online Market

Japanese Ministry of Economy, Trade and Industry has published the Service industry market data from August 2009. The report shows the advertising industry in Japan continue to decline in sales due to the all 4 mass media (TV, Newspaper, Magazines and Radio) had huge loss in sales in August. On the other hand, Internet advertising had a slight growth in the same month. Overall advertising industry in Japan had 12.3% less sales in August 2009 compare to the same month a year ago.

Here’s a list of advertising sales per media in Aug 2009 (from Aug 2008):

Total advertising sales – US.82billion (-12.3%)

  • Newspaper: US$350.96million (-4.6%)
  • Magazine: US$101.18million (-27%)
  • TV: US$1.1billion (-16.6%)
  • Radio: US$59.0million (-11.8%)
  • Internet: US$146.7million (+0.4%)