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October 6, 2009Japanese Mobile Social Media – Find your best match
October 22, 2009Japanese Ministry of Economy, Trade and Industry has published the Service industry market data from August 2009. The report shows the advertising industry in Japan continue to decline in sales due to the all 4 mass media (TV, Newspaper, Magazines and Radio) had huge loss in sales in August. On the other hand, Internet advertising had a slight growth in the same month. Overall advertising industry in Japan had 12.3% less sales in August 2009 compare to the same month a year ago.
Here’s a list of advertising sales per media in Aug 2009 (from Aug 2008):
Total advertising sales – US.82billion (-12.3%)
- Newspaper: US$350.96million (-4.6%)
- Magazine: US$101.18million (-27%)
- TV: US$1.1billion (-16.6%)
- Radio: US$59.0million (-11.8%)
- Internet: US$146.7million (+0.4%)
Motoko Hunt
Since Motoko established AJPR in 1998, she has been working with some of the world's well-known corporations, helping them to enter Japanese market using the Internet. She is a frequent speaker at the digital marketing conferences around the world.
Her articles are published at several online media sites including Search Engine Journal, ClickZ, and MultilingualSearch. She received the Best Consultant Award from the US Search Awards in 2014.