Japan basics

Constant Morph of Japanese Words

No matter what the language is, it has changed over time and is still changing. You can say that especially with the Japanese language. The speed of change differs depending of the word (or the group of the words). I sometimes find some words become trend or out of trend[…]

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2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]

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Insights into Japan’s Generation Z

Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 years, “Millenials” have been the hot topic of the digital marketing industry, but some of[…]

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