Japan basics
Japanese SEO – What Are The Differences?
When we talk about the International SEO, often times, we do that under the assumption of everyone having the basic SEO knowledge and skill sets. People seem to feel more comfortable working on the European websites, especially the Western European sites. Interestingly, many of them seem to be unsure about[…]
Continue »2017 Ads Spends Report from Japan
A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]
Continue »Insights into Japan’s Generation Z
Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 years, “Millenials” have been the hot topic of the digital marketing industry, but some of[…]
Continue »47% of Internet Traffic In Japan Comes From Smartphones
Adobe’s latest Digital Insights reported that 47% of overall Internet traffic in Japan came from smartphones in 2016. Adobe conducted the research in 12 countries. The Japan’s smartphone traffic share on Internet was the highest among them. According to their past reports, the Internet traffic share of smartphones in Japan[…]
Continue »First Japanese gTLD is Now Available
On January 16th, Google Registry opened “Hajimeyou.Minnna” to begin offering Japanese gTLD “.Minna” (in Japanese characters) domain. “Minna” means “everyone” in Japanese. “Internet is for everyone. We think the word is perfect one to start the Japanese gTLD domain offering.” said Google. The domain can be registered via several domain[…]
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