Japan’s advertising giants, Dentsu and Hakuhodo DY Holdings announced the plan to strengthen online advertising in 2010. Dentsu announced the plan to increase Internet-related sales from March 2009 150 billion yen to 250 billion yen by March 2014. Hakuhodo DY also stated that it will double the Internet-related sales from this term’s about 60 billion yen by March 2014. Traditional advertisement mediums continue to underperform, and have no indication to revive any time soon.

Mr. Takashima, president of Dentsu said that Internet was the only advertising medium that had the growth in YOY sales. Dentsu aim to develop new market together with its sales force and newly established Internet Advertising subsidiary. For Hakuhodo DY, Internet-sales was also the only advertising mediums, which had the growth among 5 media including TV and newspaper.

There are already so many digital advertising companies in Japan some with good understanding of new technologies. It is becoming tougher and tougher for an ad company to take a good percentage of the market share in Japan.