Key points in launching a Global website

Ad more companies developing global websites, they are facing new and often times unexpected challenges in launching and managing the websites. There are some key points in launching a global website that makes you better ready for it. Also, read my interview about the topic and come to my session at SES NY on March 24.

I’ve been providing Japanese Search Marketing services to US and European companies since 1998. Because Japan has been one of the most advanced market online where people actually drop money (Japan is the second largest e-commerce market in the world) since the early years of Internet, regardless of the size of the business, Japan has been one of the attractive online market for foreign businesses. What’s interesting and troubling at the same time is that the type of inquiries I receive haven’t changed much for the past 10 years. There are 4 groups of inquiries:

  1. We have a website in English (or one of the European languages), and want Japanese website created and optimized. Don’t know much about how to go about it, and open to suggestions. Oh, and interested in doing PPC campaign, too.
  2. We just create a Japanese website, and need someone to optimize it. Will send you the English keyword list for SEO and PPC campaign.
  3. We have a Japanese website and our in-house team is managing it. Experiencing some problems and can really use outside help to guide them to the next level.
  4. We want to target Japanese market, but our English site should do just fine.