LINE Yahoo Advertising Services

As I reported back in September 2023, LINE and Yahoo! Japan have merged and become LINE Yahoo Corporation. They integrate its services, including the advertising platform. Currently, LINE has approximately 95 million and Yahoo! Japan has around 85 million user-reach in Japan. With the integration of both platforms’ data, it is now an even more powerful and effective advertising service.

According to Line Yahoo, these are the 3 stages of new advertising and data solution services:

Data Integration: The integration of LINE and Yahoo! JAPAN accounts began on October 4, 2023. This allows for the mutual use of data. Initially, starting from January 2024, it will be possible to deliver advertisements on LINE using Yahoo! JAPAN's data.
Integration of Display Advertising Platforms and Data Solutions: By integrating two display advertising platforms, it becomes possible to place ads on both LINE and Yahoo! JAPAN media touchpoints. This will achieve a reduction in operational costs and maximize the effectiveness of the display area. Data solutions will also be integrated, creating a foundation where analysis and data utilization can be performed in a single environment.
Fusion of Display and Search Advertising: This enables the optimization of budget management, including for search-linked advertising.

They are also adding new advertising formats and products.

Brand Search Ads: Display product images of a specific brand in the search results for that brand.

Shopping Search Ads: Place ads in the same format within the shopping module that appears for searched products, making it easy to compare products.

Image Options: In search-linked advertising, the feature allows for the inclusion of images or details about the product or service below the displayed text, making it easier for users to understand and appealing more effectively to them.

In addition to adding new formats, efforts are also being made to reduce the operational burden. As part of this, there are plans to start offering the automatic generation of advertising texts using generative AI. By inputting elements such as the product's appeal, it will be possible to easily create multiple creative patterns. Furthermore, by using AI that has been fine-tuned with data on past creatives and performances from Yahoo! Ads, it is expected to achieve higher effectiveness than generic generative AI. This service is scheduled for release in March 2024.

Motoko Hunt

Since Motoko established AJPR in 1998, she has been working with some of the world's well-known corporations, helping them to enter Japanese market using the Internet. She is a frequent speaker at the digital marketing conferences around the world. Her articles are published at several online media sites including Search Engine Journal, ClickZ, and MultilingualSearch. She received the Best Consultant Award from the US Search Awards in 2014.

Comments are closed.