Search Marketing

Understanding Organic Search Data

A lot of things have changed since I wrote an article about how to read the Organic Search Traffic Data for ClickZ/Search Engine Watch back in April 2011. Back then, a free version of the Google Analytics tool was widely used by many website owners, even big corporations. Now, there[…]

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The Banning Surveillance Advertising Act

Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to a recognized place, such as a municipality. Understandably, many marketing and advertising service providers including[…]

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Success Metrics with the Efficiency

Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these metrics tell the story of how the campaign is “working” or “not working”. But, does it really[…]

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