Search Marketing

Paid Search Webinar

In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about the virtual event in the “staying-at-home” circumstance. What better is that the recording of the[…]

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Adopting New Search Trends

What people search, the search trends, change all the time. Usually, the change is gradual, but it could change rapidly and drastically when there are some reasons that impact a group of people at once. The current COVID-19 pandemic is definitely one that impacting everyone’s life, and it shows in[…]

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5 Baidu SEO Points

Baidu SEO is becoming more important for many website owners as China is becoming a big target market. However, not many websites are getting the Baidu SEO right. Largely, this is due to the fact that their SEO work is highly focused on Google search engine. In general, Google search[…]

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The End Of The Heisei Era

Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in 200 years. May 1, 2019, is the start of the Reiwa era. The era-year is[…]

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SEO Education for Non-SEO Team

If you are an SEO professional, especially the in-house SEO person, you probably felt more than once that no one else cares about the SEO success within the company. It’s understandable when a person from the off-line advertising department don’t show any interests in the SEO, but you kind of[…]

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