September 12, 2024
There are many departments in the company. Even in the digital marketing department, there are multiple groups or teams. While they are all working for the ultimate goal of the company’s business growth, in many […]
February 23, 2023
When people talk about International SEO and content optimization, their focus is usually on keywords and translation. While those are important, there are other aspects of content that need to be optimized and localized. Otherwise, […]
July 16, 2022
A lot of things have changed since I wrote an article about how to read the Organic Search Traffic Data for ClickZ/Search Engine Watch back in April 2011. Back then, a free version of the […]
January 25, 2022
Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to […]
October 29, 2021
The agency selection process is a huge task. It requires a lot of resources and can be expensive. There are many articles providing very useful information and tips for a successful agency selection process. Still, […]
March 7, 2021
The biggest opportunity of search marketing comes from being able to provide your content with the information which search users are looking for, when they ask for it. When people search, they are not thinking […]