Search Marketing

Success Metrics with the Efficiency

Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these metrics tell the story of how the campaign is “working” or “not working”. But, does it really[…]

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Create Global Calendar for International Search Marketing

Global Calendar is a “Must Have Tool” for International Search Marketing  To be successful in International Search Marketing, you must understand the seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, which is destined to failure. Being aware of the global calendar, or the calendar for each target country is one of[…]

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Paid Search Webinar

In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about the virtual event in the “staying-at-home” circumstance. What better is that the recording of the[…]

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Adopting New Search Trends

What people search, the search trends, change all the time. Usually, the change is gradual, but it could change rapidly and drastically when there are some reasons that impact a group of people at once. The current COVID-19 pandemic is definitely one that impacting everyone’s life, and it shows in[…]

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5 Baidu SEO Points

Baidu SEO is becoming more important for many website owners as China is becoming a big target market. However, not many websites are getting the Baidu SEO right. Largely, this is due to the fact that their SEO work is highly focused on Google search engine. In general, Google search[…]

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