Search Marketing
International Content Optimization Tips No One Talks About
When people talk about International SEO and content optimization, their focus is usually on keywords and translation. While those are important, there are other aspects of content that need to be optimized and localized. Otherwise, the perfectly translated content will not perform as well as it could. Here’s a list[…]
Continue »Understanding Organic Search Data
A lot of things have changed since I wrote an article about how to read the Organic Search Traffic Data for ClickZ/Search Engine Watch back in April 2011. Back then, a free version of the Google Analytics tool was widely used by many website owners, even big corporations. Now, there[…]
Continue »The Banning Surveillance Advertising Act
Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to a recognized place, such as a municipality. Understandably, many marketing and advertising service providers including[…]
Continue »3 Things to Ask Yourself Before You Look for New Agency
The agency selection process is a huge task. It requires a lot of resources and can be expensive. There are many articles providing very useful information and tips for a successful agency selection process. Still, I see many companies struggle to find the right match, an agency that can fulfill[…]
Continue »5 Easy Steps to Shift from Silo to Integrated Search Marketing
The biggest opportunity of search marketing comes from being able to provide your content with the information which search users are looking for, when they ask for it. When people search, they are not thinking about paid search or organic, they are trying to find a solution and want the[…]
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