September 12, 2024

Paid and Organic Co-Optimization

There are many departments in the company. Even in the digital marketing department, there are multiple groups or teams. While they are all working for the ultimate goal of the company’s business growth, in many […]
July 16, 2022

Understanding Organic Search Data

A lot of things have changed since I wrote an article about how to read the Organic Search Traffic Data for ClickZ/Search Engine Watch back in April 2011. Back then, a free version of the […]
January 25, 2022

The Banning Surveillance Advertising Act

Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to […]