Back in May, Google launched “Rich Snippets” in Google.com search results. This review and price range information appear in the search results. It requires you to add the markup formats to your website.

Rich Snippets was just rolled-out in Japan, which is the second market to use this feature. August and December are 2 of the biggest gift giving months in Japan, and this new feature came out just in time to help those holiday shoppers.

Numbers of the market surveys show that Japanese usually go to the search engines to obtain the information of the products or the services prior to purchase. The surveys also show that Japanese trust peer reviews more than the information provided on company’s website. This is why websites such as Yahoo Answers and Kakaku.com (product review and rating site) are very popular in Japan.

If you are selling products or services on website targeting Japanese market, waste no time to implement the Rich Snippets on your site. See here for the instruction. But first, you need to fill out the form “Interested in Rich Snippets?” here.