How Search Marketing Can Be Used to Build Overseas Trade
The global markets offer rich pickings for many US firms who haven’t yet dipped a toe in the water! This panel will explain how to identify export opportunities using keyword research and how to exploit them using either search engine optimization or pay per click.
I am now getting ready for the next search conference in Chicago, Search Engine Strategies Conference and Expo next week. This time, I will speak for “New Exporters: How Search Marketing Can Be Used to Build Overseas Trade” on the 7th. (The session starts at 11:45am.)
Me and 3 other speakers will talk about:
The global markets offer rich pickings for many US firms who haven’t yet dipped a toe in the water! This panel will explain how to identify export opportunities using keyword research and how to exploit them using either search engine optimization or pay per click. It will answer questions such as:
- How to decide where to target
- Using testing to minimize roll-out risks
- How much do you need to do to be effective?
- Which languages? Can you use English?
- Getting paid
We will focus on “how-to” discussions rather than to describe the status of Global search market. As more and more businesses are going Global, this session would be very informative and educational to many business owners and agencies. The content would be applicable to the businesses in all sizes.
Hope to see you there!
