Realizing Your Target Market Isn’t In Your Market
August 16, 2010Yahoo is showing more results from Google
November 22, 2010Last week, Google announced the changes in AdWords ad format for several markets including Japan. The change allows us to use more characters/letters in title and ad description. This is a great news to the advertisers in Japan, who’s been having difficulty with not being able to place some of the longer keywords in the ads.
Note that the changes has not been reflected to AdWords Editor, so if you want to try new format, you’ll need to set up new ads from AdWords site. Also note that it only works for the ads targeting the market where the new format was introduced including Japan, Korea, China, Hong Kong, Taiwan and Russia.
Motoko Hunt
Since Motoko established AJPR in 1998, she has been working with some of the world's well-known corporations, helping them to enter Japanese market using the Internet. She is a frequent speaker at the digital marketing conferences around the world.
Her articles are published at several online media sites including Search Engine Journal, ClickZ, and MultilingualSearch. She received the Best Consultant Award from the US Search Awards in 2014.
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