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From the early stage of online shopping in the ’90s, Japan has been one of the biggest B2B and B2C eCommerce markets in the world. According to Nielsen’s reported last February that people were shopping more from smartphone than PC in Japan. This latest report from last December shows that is still the case.
At the same time, people are not only still shopping from PC, but they are spending more time when they shop from PC, and they tend to use more services. Perhaps, when they are not sure of what to purchase or which site to purchase from, they use PC to do more research. The data shows that people spend only 20 minutes average, when they shop from smartphones, which is not much time to shop around.