Yahoo Japan Killed 5900 Fraudulent Ads
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018.
The new guidelines are structured around 3 pillars:
- Visualization of appropriate advertising effects
- Secured brand value and media credibility (elimination of fraud)
- Provide a stress-free advertising experience
In order to achieve these 3 values, they strengthened the measures in six areas:
- Viewability
- Ad-Fraud
- Brand safety (appropriate delivery)
- Privacy considerations
- Best optimized ad format
- Ad cluttering
It’s nice to see how they work to improve the ad quality and experiences for the customers.