Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan

Posted at March 11, 2016, in Japanese Online Market, Japanese Search Engines, Search Marketing

Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]

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Search Engine Market Share in Asia – January 2016

Posted at February 8, 2016, in Asia, Chinese market, Japanese Search Engines, Korea market, Search Marketing

Asia has been a very unique market for Search Engine Marketing since the day one of SEM compare to other markets in the world as locally grown search engines have possessed the majority of the market share. However, in recent years, the search engines such as Yahoo Japan and NAVER[…]

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Yahoo Japan’s SmartPhone App – SmartSearch

Posted at March 21, 2014, in Japanese Search Engines, Mobile

On March 19th, Yahoo Japan announced it’s new smartphone app, “SmartSearch“.

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Search Engine Landscape in Japan

Posted at January 13, 2014, in Japanese Search Engines

The search engine land scape has changed a lot in Japan. Considering how big and important Japan market is to many digital marketers and global corporations, it should be a common knowledge by now that Yahoo Japan is powered be Google, not by bing. But my conversations with digital marketers[…]

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Yahoo Japan Releases The Search Data

Posted at March 21, 2013, in Japanese Search Engines

Yahoo! Japan released new “Yahoo! Search Data“. In addition to the older version, which showed the overall popular search keywords, the new version provides the popular search keywords in variety of categories such as “Images”, “Videos”, and “Real Time”.

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