Japanese Search Engines
Japanese SEO – What Are The Differences?
When we talk about the International SEO, often times, we do that under the assumption of everyone having the basic SEO knowledge and skill sets. People seem to feel more comfortable working on the European websites, especially the Western European sites. Interestingly, many of them seem to be unsure about[…]
Continue »Google Japan Year In Search and Yahoo Japan Search Awards 2017
Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in Japan. Below, you find some of the top search terms made the list in 2017.[…]
Continue »Beyond Google and Yahoo – Where Do Japanese Search?
People’s search behavior can change over time. Yahoo Japan dominated the search engine market in Japan for years, but now its organic search results are powered by Google Japan. The market share of Google Japan itself has increased over time, too. (One research shows that Google Japan now has 60%+[…]
Continue »Japan Digital Market – New Business Collaborations
Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next generation data analytic. With the partnership with Teradata Labs, Yahoo Japan plans to accelerate the[…]
Continue »Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan
Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]
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