January 29, 2021
Many SEO professionals have felt as if no one understands them within the organization. You probably bring more than a half of website traffic, it feels like you need to fight for every small thing. […]
December 29, 2020
Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these […]
October 18, 2020
During the Pubcon (virtual) 2020, Google’s John Muller announced that “Content only visible on desktop will be ignored” starting March 2021. It means that if you have pages or a part of the pages that […]
May 31, 2020
What people search, the search trends, change all the time. Usually, the change is gradual, but it could change rapidly and drastically when there are some reasons that impact a group of people at once. […]
March 20, 2020
While some schools and businesses had started the precautious measures a couple of weeks ago, many businesses entered the 15 days “social distancing” measures this past Monday in the USA including Connecticut. All non-essential businesses […]
February 14, 2020
I believe anyone who manages SEO for the global website knows about what Hreflang can do, if not already using it. It’s a simple and very effective tag to manage, but many people have problems […]