SEO

Success Metrics with the Efficiency

Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these metrics tell the story of how the campaign is “working” or “not working”. But, does it really[…]

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From Mobile First Indexing to Mobile Only Indexing

During the Pubcon (virtual) 2020, Google’s John Muller announced that “Content only visible on desktop will be ignored” starting March 2021. It means that if you have pages or a part of the pages that can only be accessed/visible on the desktop, those pages and/or content will no longer be[…]

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Adopting New Search Trends

What people search, the search trends, change all the time. Usually, the change is gradual, but it could change rapidly and drastically when there are some reasons that impact a group of people at once. The current COVID-19 pandemic is definitely one that impacting everyone’s life, and it shows in[…]

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Coronavirus in Search

While some schools and businesses had started the precautious measures a couple of weeks ago, many businesses entered the 15 days “social distancing” measures this past Monday in the USA including Connecticut. All non-essential businesses including restaurants are ordered to shut down except the ones with drive-through or take-out orders.[…]

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Hreflang – Huge Struggle for International SEOs

I believe anyone who manages SEO for the global website knows about what Hreflang can do, if not already using it. It’s a simple and very effective tag to manage, but many people have problems with it. Usually, the problems are created by un-organized website structures and also human errors.[…]

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