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According to TripAdvisor Insight’s TripBarometer report, 42% of people world wide use mobile (smartphone) to make travel plans and bookings. Here’s a list of top 10 countries by the smartphone usage:
- Thailand – 65%
- China – 65%
- Brazil – 59%
- Indonesia – 59%
- Malaysia – 53%
- Italy – 49%
- USA – 48%
- India – 47%
- Australia – 47%
- Russia – 44%
It seems that emerging markets have higher usage of smartphone for travel planning and booking than other markets. This is not a surprise since in many emerging markets, many people access Internet via mobile (smartphones) in general, and not limited to travel booking.
In Japan, 68% of survey respondents said that they went online to plan and book trips, but majority (87%) of them were using PC (Note PC and Desktop PC). There were only 6% using smartphone and 5% using tablet. 8% of them said that they used mobile apps. The lower usage of mobile for travel planning, and especially for booking may a lot to do with mobile “un-friendly” websites in Japanese.
Read the TripBalometer report here: https://www.tripadvisor.com/TripAdvisorInsights/n2643/drive-mobile-bookings-these-tripbarometer-insights
Motoko Hunt
Since Motoko established AJPR in 1998, she has been working with some of the world's well-known corporations, helping them to enter Japanese market using the Internet. She is a frequent speaker at the digital marketing conferences around the world.
Her articles are published at several online media sites including Search Engine Journal, ClickZ, and MultilingualSearch. She received the Best Consultant Award from the US Search Awards in 2014.