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News From China This Week

Some of the web related news from China this week. With a total number of 400 million active users as of December 2017, WeChat Mini-Programs is estimated to reach 500 million active users in Q1 2018. Being a critical part of Tencent’s WeChat ecosystem, Mini-Programs seem to be more and[…]

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SEO Education for Non-SEO Team

If you are an SEO professional, especially the in-house SEO person, you probably felt more than once that no one else cares about the SEO success within the company. It’s understandable when a person from the off-line advertising department don’t show any interests in the SEO, but you kind of[…]

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2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]

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