Blog Listing

Pursuing The Niche Opportunity To Huge Success

While many marketers (online or offline) tend to look for a hole in the services or popular trends to find the business opportunities, there are some who had success by either creating products which seem to have no demand or pursuing extreme niche market. Sakura Craypas’s high end ballpoint pens[…]

Continue »

News From China This Week

Some of the web related news from China this week. With a total number of 400 million active users as of December 2017, WeChat Mini-Programs is estimated to reach 500 million active users in Q1 2018. Being a critical part of Tencent’s WeChat ecosystem, Mini-Programs seem to be more and[…]

Continue »

SEO Education for Non-SEO Team

If you are an SEO professional, especially the in-house SEO person, you probably felt more than once that no one else cares about the SEO success within the company. It’s understandable when a person from the off-line advertising department don’t show any interests in the SEO, but you kind of[…]

Continue »

2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]

Continue »