March 7, 2024

Japan’s 2023 Advertising Spending Hit The Highest

According to Dentsu’s “2023 Advertising Expenditures in Japan,”‘ which was published on February 27, 2024, Japan’s total advertising spending, as well as advertising expenses by media and industry, Japan’s total advertising expenditure in 2023 (January […]
February 28, 2024

Google Sued by 90 Doctors Over Damaging Reviews in Japan

The user reviews are very helpful and can influence other’s actions significantly. Good reviews would encourage conversions and bad reviews could not only decrease the conversions but also damage the entire business. Recently, my doctor […]
November 21, 2023

SMXL Milan & ISS Barcelona

This month, I attended two awesome search and digital marketing conferences in Europe: SMXL Milan and ISS Barcelona. I’ve spoken several times at these events in the past, but it’s been a while since the […]
October 30, 2023

State of Social Media in Japan 2023

The use of social media networking services (SNS) continues to grow even in mature markets like Japan. Japan has been one of the leading markets adopting and nurturing social media platforms and users since the […]