Digital Marketing

Pandemic Impact on Japanese Shoppers

Due to the COVID-19 pandemic, people are making more purchases online, which is understandable. The interesting fact is that Japanese shoppers have been purchasing more items online while reducing the browsing times, according to Nielsen Company’s recent survey. It means that people are purchasing items that they already know they[…]

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Paid Search Webinar

In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about the virtual event in the “staying-at-home” circumstance. What better is that the recording of the[…]

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Losing Your Website Data

The privacy of the internet and website users is important. There’s no doubt about that. At the same time, being able to see the website and marketing campaign data, which we could connect the dot back to the users has been one of the biggest benefits of doing business online.[…]

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SEO Never Dies – It Continuously Evolves

SEO

If you are thinking of SEO from the time we just survived from Y2K, you won’t recognize today’s SEO. But, it doesn’t mean that SEO is dead… or dying. During the last 20 years (!), SEO has changed dramatically. It evolved due to the number of reasons, and not just[…]

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Who Does SEO?

Most of the time, the SEO work is handled either by the in-house SEO person/team or by the SEO agency. Unlike most of the other departments who have focused job function and areas of responsibility, SEO work involves numerous focused areas such as web design, IT, content, and marketing. The[…]

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