Digital Marketing
Market Research vs. Targeted Audience Research
Market research is important to understand the state of the market in general. The research reports are one of the ways to learn and evaluate the new market for businesses. On the other hand, as a marketer, you need to keep in mind that the research results don’t determine the[…]
Continue »The Banning Surveillance Advertising Act
Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to a recognized place, such as a municipality. Understandably, many marketing and advertising service providers including[…]
Continue »3 Things to Ask Yourself Before You Look for New Agency
The agency selection process is a huge task. It requires a lot of resources and can be expensive. There are many articles providing very useful information and tips for a successful agency selection process. Still, I see many companies struggle to find the right match, an agency that can fulfill[…]
Continue »Success Metrics with the Efficiency
Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these metrics tell the story of how the campaign is “working” or “not working”. But, does it really[…]
Continue »Create Global Calendar for International Search Marketing
Global Calendar is a “Must Have Tool” for International Search Marketing To be successful in International Search Marketing, you must understand the seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, which is destined to failure. Being aware of the global calendar, or the calendar for each target country is one of[…]
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