Digital Marketing
The End Of The Heisei Era
Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in 200 years. May 1, 2019, is the start of the Reiwa era. The era-year is[…]
Continue »Yahoo Japan’s Big Data Reports
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports that they have analyzed from Japanese election results to newborn mother’s needs and forecasting traffic[…]
Continue »Create A Global Calendar for Your International Search Marketing Projects
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being aware of the global calendar, or the calendar for each target country is one of[…]
Continue »Corporate Structure That Prevents Success
The interesting and unique fact about the search marketing is that 9 out of 10 times, the success, effectiveness, and efficiency of your work is up to someone else. Even the companies who do everything related to website, advertising, and marketing in-house, the collaboration or cooperation among multiple departments seems[…]
Continue »Good Bye 2016
2016 was another eventful year for the search marketing and digital marketing industries. The search engines such as Google, Yandex, and Baidu continue to change the algorithms as well as their advertising products. Social media companies are also changing. While the changes are good (in most cases) to the consumers[…]
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