Digital Marketing

Success Metrics with the Efficiency

Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these metrics tell the story of how the campaign is “working” or “not working”. But, does it really[…]

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Create Global Calendar for International Search Marketing

Global Calendar is a “Must Have Tool” for International Search Marketing  To be successful in International Search Marketing, you must understand the seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, which is destined to failure. Being aware of the global calendar, or the calendar for each target country is one of[…]

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Pandemic Impact on Japanese Shoppers

Due to the COVID-19 pandemic, people are making more purchases online, which is understandable. The interesting fact is that Japanese shoppers have been purchasing more items online while reducing the browsing times, according to Nielsen Company’s recent survey. It means that people are purchasing items that they already know they[…]

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Paid Search Webinar

In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about the virtual event in the “staying-at-home” circumstance. What better is that the recording of the[…]

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Losing Your Website Data

The privacy of the internet and website users is important. There’s no doubt about that. At the same time, being able to see the website and marketing campaign data, which we could connect the dot back to the users has been one of the biggest benefits of doing business online.[…]

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