Digital Marketing

Content Optimization and Content Marketing

Content marketing has become one of the important pillars of digital marketing for businesses. It is a way to focus on creating content that is relevant to people’s interests and provides information that is valuable to them. The “people” can be the general audience, or a specific target audience for[…]

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Market Research vs. Targeted Audience Research

Market research is important to understand the state of the market in general. The research reports are one of the ways to learn and evaluate the new market for businesses. On the other hand, as a marketer, you need to keep in mind that the research results don’t determine the[…]

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The Banning Surveillance Advertising Act

Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to a recognized place, such as a municipality. Understandably, many marketing and advertising service providers including[…]

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