Digital Marketing
International Content Optimization Tips No One Talks About
When people talk about International SEO and content optimization, their focus is usually on keywords and translation. While those are important, there are other aspects of content that need to be optimized and localized. Otherwise, the perfectly translated content will not perform as well as it could. Here’s a list[…]
Continue »Content Optimization and Content Marketing
Content marketing has become one of the important pillars of digital marketing for businesses. It is a way to focus on creating content that is relevant to people’s interests and provides information that is valuable to them. The “people” can be the general audience, or a specific target audience for[…]
Continue »Market Research vs. Targeted Audience Research
Market research is important to understand the state of the market in general. The research reports are one of the ways to learn and evaluate the new market for businesses. On the other hand, as a marketer, you need to keep in mind that the research results don’t determine the[…]
Continue »The Banning Surveillance Advertising Act
Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to a recognized place, such as a municipality. Understandably, many marketing and advertising service providers including[…]
Continue »3 Things to Ask Yourself Before You Look for New Agency
The agency selection process is a huge task. It requires a lot of resources and can be expensive. There are many articles providing very useful information and tips for a successful agency selection process. Still, I see many companies struggle to find the right match, an agency that can fulfill[…]
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