Ad Copy Localization

Posted at April 14, 2023, in Advertising, Japanese SEM

Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, but you may be jeopardizing the campaign’s performance. Typical Ad Copy Localization Process Many businesses[…]

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Using # (Hashtag) for Keyword Research

Posted at August 26, 2022, in Japanese SEM, Japanese SEO, SEO

Over the years, how search marketers view and treat keywords have changed. While some are still trying to “game” the keywords, most of us are focusing more to create content that provides benefits to the searchers and site visitors. But, it doesn’t mean that the keywords became irrelevant to the[…]

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Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers

Posted at September 30, 2016, in Advertising, Digital Marketing, Japanese Online Market, Japanese SEM

Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]

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5 Things to Know About Yahoo Japan Advertising

Posted at August 20, 2014, in Advertising, Japanese SEM

While

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Google AdWords Update for Japan

Posted at September 21, 2010, in Japanese SEM

Google’s new AdWords ad setting allows advertisers in Japan to create more relevant ads for the keywords. See the new ad standard.

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