April 3, 2024
Published by Motoko Hunt at April 3, 2024

Japanese Search Advertising Spend Tops 1 Trillion Yen

Video Advertising Achieves Double-Digit Growth The breakdown of Internet advertising media spending was released from the survey results of “Total Advertising Expenditure in Japan 2023” announced by Dentsu the other day. Internet advertising media spending […]
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April 14, 2023
Published by Motoko Hunt at April 14, 2023

Ad Copy Localization

Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, […]
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August 26, 2022
Published by Motoko Hunt at August 26, 2022

Using # (Hashtag) for Keyword Research

Over the years, how search marketers view and treat keywords have changed. While some are still trying to “game” the keywords, most of us are focusing more to create content that provides benefits to the […]
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