Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers

Posted at September 30, 2016, in Advertising, Digital Marketing, Japanese Online Market, Japanese SEM

Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]

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5 Things to Know About Yahoo Japan Advertising

Posted at August 20, 2014, in Advertising, Japanese SEM

While

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Google AdWords Update for Japan

Posted at September 21, 2010, in Japanese SEM

Google’s new AdWords ad setting allows advertisers in Japan to create more relevant ads for the keywords. See the new ad standard.

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Search Marketing for Small Business

Posted at June 6, 2010, in Japanese SEM

What are the SEO best practices for small businesses? Can small sites with small budget go against big sites in search?

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Japan’s PPC ad market will reach $2 billion by 2013

Posted at September 22, 2009, in Japanese SEM

According to the report by Japan’s MIAC, the PPC advertising market in 2008 grew 20% from 2007 reaching $1.3 billion, and may become $2 billion market by 2013. Read more stats here.

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