Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, but you may be jeopardizing the campaign’s performance. Typical Ad Copy Localization Process Many businesses[…]
Over the years, how search marketers view and treat keywords have changed. While some are still trying to “game” the keywords, most of us are focusing more to create content that provides benefits to the searchers and site visitors. But, it doesn’t mean that the keywords became irrelevant to the[…]
Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]
Google’s new AdWords ad setting allows advertisers in Japan to create more relevant ads for the keywords. See the new ad standard.