September 28, 2023

LINE and Yahoo Japan to Become LY Corporation

In July, I reported that Yahoo! Japan and LINE would merge into one company. Today, the official announcement came from LINE. “LINE Corporation and Yahoo Japan Corporation will integrate into a single company as of […]
March 31, 2019

Yahoo Japan Shuts Down GeoCities

On March 31, 2019, Yahoo! Japan shut down its GeoCities services. It is indeed one of the ends of an era. GeoCities originally started the services in the US, and in 1997, they expanded the […]
June 30, 2018

Pursuing The Niche Opportunity To Huge Success

While many marketers (online or offline) tend to look for a hole in the services or popular trends to find the business opportunities, there are some who had success by either creating products which seem […]
March 10, 2018

2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (https://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last […]
February 16, 2018

Yahoo Japan’s Big Data Reports

The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports […]