April 3, 2024

Japanese Search Advertising Spend Tops 1 Trillion Yen

Video Advertising Achieves Double-Digit Growth The breakdown of Internet advertising media spending was released from the survey results of “Total Advertising Expenditure in Japan 2023” announced by Dentsu the other day. Internet advertising media spending […]
March 7, 2024

Japan’s 2023 Advertising Spending Hit The Highest

According to Dentsu’s “2023 Advertising Expenditures in Japan,”‘ which was published on February 27, 2024, Japan’s total advertising spending, as well as advertising expenses by media and industry, Japan’s total advertising expenditure in 2023 (January […]
September 28, 2023

LINE and Yahoo Japan to Become LY Corporation

In July, I reported that Yahoo! Japan and LINE would merge into one company. Today, the official announcement came from LINE. “LINE Corporation and Yahoo Japan Corporation will integrate into a single company as of […]
March 31, 2019

Yahoo Japan Shuts Down GeoCities

On March 31, 2019, Yahoo! Japan shut down its GeoCities services. It is indeed one of the ends of an era. GeoCities originally started the services in the US, and in 1997, they expanded the […]
June 30, 2018

Pursuing The Niche Opportunity To Huge Success

While many marketers (online or offline) tend to look for a hole in the services or popular trends to find the business opportunities, there are some who had success by either creating products which seem […]