Japanese Online Market
Yahoo Japan Shuts Down GeoCities
On March 31, 2019, Yahoo! Japan shut down its GeoCities services. It is indeed one of the ends of an era. GeoCities originally started the services in the US, and in 1997, they expanded the services to Japan. Since Yahoo! Japan took it over in 2000, it offered the easy[…]
Continue »Pursuing The Niche Opportunity To Huge Success
While many marketers (online or offline) tend to look for a hole in the services or popular trends to find the business opportunities, there are some who had success by either creating products which seem to have no demand or pursuing extreme niche market. Sakura Craypas’s high end ballpoint pens[…]
Continue »2017 Ads Spends Report from Japan
A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]
Continue »Yahoo Japan’s Big Data Reports
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports that they have analyzed from Japanese election results to newborn mother’s needs and forecasting traffic[…]
Continue »Which Device Do Japanese Use To Access Internet?
We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, 70%* (see graphs below) of teenagers who participated in the survey answered that they only[…]
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