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The power of word-of-mouth marketing

The advertising market in Japan grew to more than 3 billion yen market in 2007 from 0.9 billion yen market in 2006. Their another survey shows that more than 80% of net users have actively taken the advise/information they got through “word-of-mouth” on the net.

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Will Baidu gain market share in Japan?

It’s been 3 weeks since Baidu officially opened its services in Japan after 10months of beta phase. While Baidu’s news has been picked up by some search industry media, I haven’t heard any user side feedbacks. None of my friends in Japan have tried the search at Baidu, yet. So, the question is… “Will Baidu gain market share in Japan?”

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MSN wants to buy Yahoo for $44.6 billion

Microsoft announced it’s offer to acquire Yahoo for $31/share, which is more than 60% higher than Yahoo’s current traded price. Yahoo shows their willingness to consider the offer. If MSN and Yahoo come to the agreement, we may see new search engine-portal site later this year.

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Search Around The World at SES Paris

On Feb 15, I spoke about Japanese Internet Market during the Search Around The World session at Search Engine Strategies Paris. It was the only session provided in English. I was happy to see we had a good attendance to the session.

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