Advertising
Ad Copy Localization
Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, but you may be jeopardizing the campaign’s performance. Typical Ad Copy Localization Process Many businesses[…]
Continue »The Banning Surveillance Advertising Act
Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to a recognized place, such as a municipality. Understandably, many marketing and advertising service providers including[…]
Continue »Don’t be the Next International Cultural Blunder
Back in 2013, I wrote an article for Click Z about some of the global brands’ cultural blunders that costed them in not just the sales, but also the brand image. During the past 7 years since the article, I’ve seen many other global companies made similar mistakes. I wonder[…]
Continue »Paid Search Webinar
In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about the virtual event in the “staying-at-home” circumstance. What better is that the recording of the[…]
Continue »Yahoo Japan Killed 5900 Fraudulent Ads
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]
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