Advertising

Yahoo Japan Killed 5900 Fraudulent Ads

Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]

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Japan’s Top Brands 2013

Nikkei BP Consulting has released it’s “Brand Japan 2013” survey results. The survey asked 60,000 people about 1,500 brands. The B2C brands were evaluated by consumers. Apple held #1 position among B2C brand, followed by Google, Uniqlo, YouTube, and Studio Ghibli. Apple’s products such as iPhone, iPod, and iPad also[…]

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