Advertising Archives

March 7, 2024

Published by Motoko Hunt at March 7, 2024

Japan’s 2023 Advertising Spending Hit The Highest

According to Dentsu’s “2023 Advertising Expenditures in Japan,”‘ which was published on February 27, 2024, Japan’s total advertising spending, as well as advertising expenses by media and industry, Japan’s total advertising expenditure in 2023 (January […]

April 14, 2023

Published by Motoko Hunt at April 14, 2023

Ad Copy Localization

Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, […]

January 25, 2022

Published by Motoko Hunt at January 25, 2022

The Banning Surveillance Advertising Act

Last week, 3 Congresswomen introduced the bill to ban surveillance advertising. The Banning Surveillance Advertising Act prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to […]

March 26, 2021

Published by Motoko Hunt at March 26, 2021

Don’t be the Next International Cultural Blunder

Back in 2013, I wrote an article for Click Z about some of the global brands’ cultural blunders that costed them in not just the sales, but also the brand image. During the past 7 […]

June 26, 2020

Published by Motoko Hunt at June 26, 2020

Paid Search Webinar

In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about […]

May 24, 2019

Published by Motoko Hunt at May 24, 2019

Yahoo Japan Killed 5900 Fraudulent Ads

Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of […]