Yahoo Japan Killed 5900 Fraudulent Ads

Posted at May 24, 2019, in Advertising, Digital Marketing

Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]

Continue »

Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers

Posted at September 30, 2016, in Advertising, Digital Marketing, Japanese Online Market, Japanese SEM

Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]

Continue »

5 Things to Know About Yahoo Japan Advertising

Posted at August 20, 2014, in Advertising, Japanese SEM

While

Continue »

Japan’s Top Brands 2013

Posted at March 22, 2013, in Advertising, Japan basics

Nikkei BP Consulting has released it’s “Brand Japan 2013” survey results. The survey asked 60,000 people about 1,500 brands. The B2C brands were evaluated by consumers. Apple held #1 position among B2C brand, followed by Google, Uniqlo, YouTube, and Studio Ghibli. Apple’s products such as iPhone, iPod, and iPad also[…]

Continue »