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Japanese use mobile in the tub, really!

The latest survey done in Japan shows that more than 40% of them bring cell phone when they soaked in a tub. Many of them use it to check and send e-mails, and to listen to the music. I guess being water resistant is a must-have feature of cell phone in Japan.

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Back from Japan

Internet definitely became a part of Japanese people’s everyday life, but what’s actually happening and what’s the difference between US Internet market and Japanese Internet market? This is what I saw and heard during my last visit to Japan.

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The power of word-of-mouth marketing

The advertising market in Japan grew to more than 3 billion yen market in 2007 from 0.9 billion yen market in 2006. Their another survey shows that more than 80% of net users have actively taken the advise/information they got through “word-of-mouth” on the net.

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Will Baidu gain market share in Japan?

It’s been 3 weeks since Baidu officially opened its services in Japan after 10months of beta phase. While Baidu’s news has been picked up by some search industry media, I haven’t heard any user side feedbacks. None of my friends in Japan have tried the search at Baidu, yet. So, the question is… “Will Baidu gain market share in Japan?”

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