Advertising Archives

Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers

September 30, 2016 Advertising, Digital Marketing, Japanese Online Market, Japanese SEM by Motoko Hunt

Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]

5 Things to Know About Yahoo Japan Advertising

August 20, 2014 Advertising, Japanese SEM by Motoko Hunt

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Japan’s Top Brands 2013

March 22, 2013 Advertising, Japan basics by Motoko Hunt

Nikkei BP Consulting has released it’s “Brand Japan 2013” survey results. The survey asked 60,000 people about 1,500 brands. The B2C brands were evaluated by consumers. Apple held #1 position among B2C brand, followed by Google, Uniqlo, YouTube, and Studio Ghibli. Apple’s products such as iPhone, iPod, and iPad also[…]