It’s a well-known fact that Baidu is the dominant search engine in mainland China unlike the rest of the world. But are Chinese search engine users happy with the options available to them? Last year, […]
When we talk about the International SEO, often times, we do that under the assumption of everyone having the basic SEO knowledge and skill sets. People seem to feel more comfortable working on the European […]
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports […]
Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in […]
Baidu is still dominating China’s search market. Some of the newer search engines such as 360 search, Sogou, and Shenma (mobile) are growing, but Baidu maintains the top search engine spot in China with more […]
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being […]