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Yahoo! Japan’s Core Web Vitals Project

This may surprise you but Google is Yahoo! Japan’s one of the top traffic generators. For the last 2 years, Yahoo! Japan has been working to improve their websites’ Core Web Vitals scores just like the rest of us. Recently, they shared the latest performance improvements and the results on[…]

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Chinese Want Google, Not Baidu

It’s a well-known fact that Baidu is the dominant search engine in mainland China unlike the rest of the world. But are Chinese search engine users happy with the options available to them? Last year, the Chinese government announced that they were going to further tighten the regulations to stop[…]

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Avoid These Hreflang Mistakes

The Rel=”Alternate” HREFlang=”xx” element is a life saver for global website owners. Especially if you have multiple sites in the same language, and that each site is targeting different country, you’ve got to implement Href Language element in order to ensure the appropriate local version is what shows up in[…]

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