Japan
Yahoo! Japan’s Core Web Vitals Project
This may surprise you but Google is Yahoo! Japan’s one of the top traffic generators. For the last 2 years, Yahoo! Japan has been working to improve their websites’ Core Web Vitals scores just like the rest of us. Recently, they shared the latest performance improvements and the results on[…]
Continue »Yahoo Japan Killed 5900 Fraudulent Ads
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]
Continue »The End Of The Heisei Era
Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in 200 years. May 1, 2019, is the start of the Reiwa era. The era-year is[…]
Continue »Yahoo Japan Shuts Down GeoCities
On March 31, 2019, Yahoo! Japan shut down its GeoCities services. It is indeed one of the ends of an era. GeoCities originally started the services in the US, and in 1997, they expanded the services to Japan. Since Yahoo! Japan took it over in 2000, it offered the easy[…]
Continue »Pursuing The Niche Opportunity To Huge Success
While many marketers (online or offline) tend to look for a hole in the services or popular trends to find the business opportunities, there are some who had success by either creating products which seem to have no demand or pursuing extreme niche market. Sakura Craypas’s high end ballpoint pens[…]
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