Yahoo
Yahoo! Japan’s Core Web Vitals Project
This may surprise you but Google is Yahoo! Japan’s one of the top traffic generators. For the last 2 years, Yahoo! Japan has been working to improve their websites’ Core Web Vitals scores just like the rest of us. Recently, they shared the latest performance improvements and the results on[…]
Continue »Yahoo Japan Killed 5900 Fraudulent Ads
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]
Continue »Yahoo Japan Shuts Down GeoCities
On March 31, 2019, Yahoo! Japan shut down its GeoCities services. It is indeed one of the ends of an era. GeoCities originally started the services in the US, and in 1997, they expanded the services to Japan. Since Yahoo! Japan took it over in 2000, it offered the easy[…]
Continue »Japanese SEO – What Are The Differences?
When we talk about the International SEO, often times, we do that under the assumption of everyone having the basic SEO knowledge and skill sets. People seem to feel more comfortable working on the European websites, especially the Western European sites. Interestingly, many of them seem to be unsure about[…]
Continue »Yahoo Japan’s Big Data Reports
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports that they have analyzed from Japanese election results to newborn mother’s needs and forecasting traffic[…]
Continue »