Japan Mobile Market
Which Device Do Japanese Use To Access Internet?
We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, 70%* (see graphs below) of teenagers who participated in the survey answered that they only[…]
Continue »Japanese Plans and Books Travel with Mobile
According to TripAdvisor Insight’s TripBarometer report, 42% of people world wide use mobile (smartphone) to make travel plans and bookings. Here’s a list of top 10 countries by the smartphone usage: Thailand – 65% China – 65% Brazil – 59% Indonesia – 59% Malaysia – 53% Italy – 49% USA[…]
Continue »Social Apps Usage in Japan – LINE is the Winner
Which social apps do you have on your smartphone? Twitter, Facebook, and Skype are some of the usual suspects in US. Would you be surprised if I tell you that none of these are the most popular social apps used via smartphones in Japan? According to MMD’s “Business Person’s Communication[…]
Continue »Japanese Online Shopping Trend by Devices
The traffic and the conversions are triggered by different reasons, and not necessarily correlates. Just because more people are online in the certain market, or more people view your site don’t always impact on the business transactions. The recent research done by The Nielsen Company in Japan shows a good[…]
Continue »More Japanese seniors considering to purchase smart phones
The survey results show that more than 60% of Japanese older than 50 years old want to switch their mobile phone to smart phone, and 11.4% of them have a plan to switch to smart phone in near future.
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