Global
Create A Global Calendar for Your International Search Marketing Projects
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being aware of the global calendar, or the calendar for each target country is one of[…]
Continue »Avoid These Hreflang Mistakes
The Rel=”Alternate” HREFlang=”xx” element is a life saver for global website owners. Especially if you have multiple sites in the same language, and that each site is targeting different country, you’ve got to implement Href Language element in order to ensure the appropriate local version is what shows up in[…]
Continue »Search Engine Market Share in Asia – January 2016
Asia has been a very unique market for Search Engine Marketing since the day one of SEM compare to other markets in the world as locally grown search engines have possessed the majority of the market share. However, in recent years, the search engines such as Yahoo Japan and NAVER[…]
Continue »SEO Geo Targeting Best Practice
Geo targeting is one of the most asked questions at the Global or International SEO sessions. Geo targeting has become one of the biggest challenges for many big websites that deal with multiple languages and target multiple markets. Since Google announced in last May that they expanded a list of[…]
Continue »It
When I created AJPR back in 1998, there really wasn
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