eCommerce Archives

July 28, 2020

Published by Motoko Hunt at July 28, 2020

Pandemic Impact on Japanese Shoppers

Due to the COVID-19 pandemic, people are making more purchases online, which is understandable. The interesting fact is that Japanese shoppers have been purchasing more items online while reducing the browsing times, according to Nielsen […]

March 10, 2018

Published by Motoko Hunt at March 10, 2018

2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (https://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last […]

May 30, 2017

Published by Motoko Hunt at May 30, 2017

Create A Global Calendar for Your International Search Marketing Projects

To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being […]

July 20, 2015

Published by Motoko Hunt at July 20, 2015

New E-Commerce Guidelines for Businesses in China

In order to help grow the local businesses, Chinese Government announced new E-Commerce guidelines. In efforts of supporting the local businesses, which have shown the sign of slowing down, China’s State Council has released new […]

February 19, 2015

Published by Motoko Hunt at February 19, 2015

Online Shopping in Japan – More Shopping Done with Smartphone

From the early stage of online shopping in the ’90s, Japan has been one of the biggest B2B and B2C eCommerce markets in the world. According to Nielsen’s reported last February that people were shopping […]

October 3, 2014

Published by Motoko Hunt at October 3, 2014

Japan’s B2C-EC Market Grew to 11.2 Trillion Yen in 2013

Japan’s Ministry of Economy, Trade and Industry has published the Digital Commerce Report for 2013. The report says that B2C – EC market in Japan continues to grow, and it has reached 11.2 Trillion Yen […]