eCommerce
Pandemic Impact on Japanese Shoppers
Due to the COVID-19 pandemic, people are making more purchases online, which is understandable. The interesting fact is that Japanese shoppers have been purchasing more items online while reducing the browsing times, according to Nielsen Company’s recent survey. It means that people are purchasing items that they already know they[…]
Continue »2017 Ads Spends Report from Japan
A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]
Continue »Create A Global Calendar for Your International Search Marketing Projects
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being aware of the global calendar, or the calendar for each target country is one of[…]
Continue »New E-Commerce Guidelines for Businesses in China
In order to help grow the local businesses, Chinese Government announced new E-Commerce guidelines. In efforts of supporting the local businesses, which have shown the sign of slowing down, China’s State Council has released new policies for customers process for import and export of goods purchased online. It will speed[…]
Continue »Online Shopping in Japan – More Shopping Done with Smartphone
From the early stage of online shopping in the ’90s, Japan has been one of the biggest B2B and B2C eCommerce markets in the world. According to Nielsen’s reported last February that people were shopping more from smartphone than PC in Japan. This latest report from last December shows that[…]
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