Internet
The End Of The Heisei Era
Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in 200 years. May 1, 2019, is the start of the Reiwa era. The era-year is[…]
Continue »News From China This Week
Some of the web related news from China this week. With a total number of 400 million active users as of December 2017, WeChat Mini-Programs is estimated to reach 500 million active users in Q1 2018. Being a critical part of Tencent’s WeChat ecosystem, Mini-Programs seem to be more and[…]
Continue »Which Device Do Japanese Use To Access Internet?
We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, 70%* (see graphs below) of teenagers who participated in the survey answered that they only[…]
Continue »Insights into Japan’s Generation Z
Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 years, “Millenials” have been the hot topic of the digital marketing industry, but some of[…]
Continue »Realizing Your Target Market Isn’t In Your Market
When you see everyone around you on Twitter and Facebook, you think, “Wow! Twitter and Facebook are taking over the world!” But almost every time I talk to people who are not in this industry, I find that they have no idea of what I’m talking about. Some may be[…]
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