May 24, 2019
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of […]
March 10, 2018
A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (https://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last […]
September 30, 2016
Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet […]
March 6, 2013
If you haven’t heard, it’s not Google vs. Bing or Baidu in China. Google’s “pretending” CN site (which is redirected to Google HK site) doesn’t have enough traffic or any other meaningful performance in volume. […]
December 10, 2009
Dentsu and Hakuhodo DY Holdings announced the plan to strengthen online advertising in 2010. Dentsu announced the plan to increase Internet-related sales from March 2009 150 billion yen to 250 billion yen by March 2014.
October 14, 2009
METI report shows the advertising industry in Japan continue to decline in sales. While 4 of the mass media such as TV and newspaper had 2 digit loss compare to the sales in the same month last year, Internet advertising had a slight growth in August 2009.