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Yahoo Japan Killed 5900 Fraudulent Ads
Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]
Continue »2017 Ads Spends Report from Japan
A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]
Continue »Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers
Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]
Continue »China’s Qihoo Web Browser Reached 66% Penetration
If you haven’t heard, it’s not Google vs. Bing or Baidu in China. Google’s “pretending” CN site (which is redirected to Google HK site) doesn’t have enough traffic or any other meaningful performance in volume. Instead, there are locally grown giants and exciting start-ups, which deserve the attention in China.[…]
Continue »Japan’s 2 Advertising Giants aim to strengthen Online Advertising
Dentsu and Hakuhodo DY Holdings announced the plan to strengthen online advertising in 2010. Dentsu announced the plan to increase Internet-related sales from March 2009 150 billion yen to 250 billion yen by March 2014.
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