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Yahoo Japan Killed 5900 Fraudulent Ads

Yahoo! Japan said they have removed 5900 ads in five months since they came out with new guidelines for ads in the late October 2018. The new guidelines are structured around 3 pillars: Visualization of appropriate advertising effects Secured brand value and media credibility (elimination of fraud) Provide a stress-free[…]

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2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]

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China’s Qihoo Web Browser Reached 66% Penetration

If you haven’t heard, it’s not Google vs. Bing or Baidu in China. Google’s “pretending” CN site (which is redirected to Google HK site) doesn’t have enough traffic or any other meaningful performance in volume. Instead, there are locally grown giants and exciting start-ups, which deserve the attention in China.[…]

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