Japan Social Media
Unfortunate Social Snippet
No matter what language your content is created in, you can optimize the social snippets by using the meta tags, and plugins. However, it is unfortunate to find many site owners don’t check how their content appears in the social media sites. Often times, the page description pulls the first[…]Continue »
Japanese Social Media Stats
People used to refer to Japanese Social Media Networking Services (SNS) market as “Galapagos of SNS”. However, Western born SNSs have been getting a good traction in Japan in the past a few years. Social Media Lab has published the latest Social Media statistics in Japan. Here are some of[…]Continue »
Beyond Google and Yahoo – Where Do Japanese Search?
People’s search behavior can change over time. Yahoo Japan dominated the search engine market in Japan for years, but now its organic search results are powered by Google Japan. The market share of Google Japan itself has increased over time, too. (One research shows that Google Japan now has 60%+[…]Continue »
Social Media Marketing in Japan – Where Is Money Spent?
Social media has become one of the essential platforms for digital marketers. Marketing Research Camp has conducted the survey regarding the SNS promotion usage among the marketers in Japan. Below are some of the notable results from the report. For marketing and sales activities, 65.4% of correspondents are using Facebook,[…]Continue »
Power of Social Media – The Day SMAP Broke Twitter
On January 13th, the rumor of SMAP break up shook Japan. SMAP is one of the biggest pop (boy) bands in Japan and Asia even after more than 25 years together. Everything they do becomes a huge hit, from singing, acting, and appearances on the TV shows and movies as[…]Continue »